The biggest problem with AI visibility is that you can't measure it with existing tools. Google Search Console doesn't report AI Overview appearances. Google Analytics can't tell you if ChatGPT recommended your competitor instead of you. You're flying blind — unless you actively check.

ScanMyGEO was built to solve this exact problem. We give every business a free AI visibility audit that checks whether Google's AI actually recommends you when potential customers search for your services. Here's exactly how it works under the hood.

How the Scan Works: Step by Step

Step 1: You Enter Your Business Details

On our homepage, you enter your business name, industry, and city. That's it — three fields. We don't need your email, phone number, or credit card to run the scan. Adding your website URL is optional but helps us check if AI links to you specifically.

Step 2: We Generate Targeted Search Queries

Based on your industry and location, our system generates five search queries that simulate what your potential customers are most likely to ask AI. These aren't generic queries — they're industry-specific and location-specific.

For example, if you're a dentist in Austin, Texas, we might generate:

"Best dentist in Austin TX"
"Top-rated dental clinic Austin recommendations"
"Austin Texas dentist accepting new patients"
"Where to find a good dentist in Austin"
"Recommended dental practice near downtown Austin"

These queries mirror the natural-language questions that drive AI recommendations for your business type.

Step 3: We Query the Web with AI Analysis

Each query is sent to web search engines, and the results are analyzed by our AI engine. The search process uses multiple sources to get a comprehensive view of what information is publicly available about your business — the same data that Google AI Overviews, ChatGPT, and other AI engines draw from when generating recommendations.

All five queries run in parallel, so the entire search process completes in seconds.

Step 4: We Analyze the Results

Our analysis engine examines the search landscape for each query to determine:

Direct mentions: Does your business appear in search results for relevant queries?
Mention position: Where do you appear — top of results, middle, or buried?
Competitor presence: Which competitors dominate the results for the same queries?
Source diversity: How many independent sources reference your business?
Information accuracy: Is the information about your business correct and consistent across sources?

Step 5: You Get Your Score and Report

Based on the analysis, you receive:

AI Visibility Score: A number from 0 to 100 representing how visible your business is to AI search
Letter Grade: A through F, giving you an at-a-glance assessment
Query-by-Query Results: What AI found for each specific search query
Competitor Analysis: Which businesses appear instead of (or alongside) you
Action Plan: Specific recommendations to improve your score, prioritized by impact

How the Scoring Works

Your AI visibility score is calculated based on multiple weighted factors:

Mention frequency (40% weight): How many of the five queries resulted in your business being found? Being found in 3 out of 5 queries is significantly better than 1 out of 5.

Mention quality (30% weight): Is your business the primary result or a passing mention? Appearing prominently in a response carries more weight than being listed deep in results. Positive context ("highly rated," "known for") scores higher than neutral mentions.

Competitor comparison (20% weight): How does your presence compare to competitors in the same space? If competitors dominate the results more frequently or more prominently, your relative score decreases.

Information accuracy (10% weight): If your business appears, is the information correct? Wrong phone numbers, outdated addresses, or incorrect service descriptions lower your score because they indicate data inconsistencies that AI engines also detect.

Free Scan vs Paid Plans

The free scan gives you your score, grade, and results for the first two queries. That's enough to know whether you have a problem and the general severity.

To see all five queries, the full competitive analysis, and a step-by-step action plan, create a free account — no credit card required, just sign up to unlock the complete report.

For ongoing monitoring, the Pro plan ($9.99/month) adds 10 scans per month, score history, and trend tracking so you can measure improvement over time. The Business plan ($29.99/month) covers up to five business locations. And the Fix It Report ($79 one-time) delivers a customized optimization roadmap including ready-to-paste JSON-LD schema, content recommendations, and implementation steps specific to your business.

What to Do After Your Scan

Once you have your score, here's the recommended path:

Score 0 (Grade F): You're invisible to AI. Start with the fundamentals — GBP optimization and JSON-LD structured data. These two changes alone can move you from invisible to detectable within 30-60 days.

Score 1-30 (Grade D): AI has some awareness of your business but not enough to recommend you consistently. Focus on review building, citation consistency, and FAQ content.

Score 31-60 (Grade C): You're visible but not dominant. Build authority content, implement advanced schema markup, and focus on competitive differentiation.

Score 61-80 (Grade B): Strong visibility. Fine-tune with industry-specific optimizations and monitor monthly to maintain your position.

Score 81-100 (Grade A): Excellent. You're being recommended consistently. Use monthly scans to stay ahead of competitors and catch any visibility drops early.

If the score is low, don't panic — that's the case for the vast majority of local businesses right now. The important thing is knowing where you stand so you can start improving your AI visibility before your competitors do. GEO is still early — the businesses that act now have a significant advantage.

The $0 GEO Audit: How We Scan Google AI for Free